Santa Claus
Jaques Chirac
a random guy
a famous agency
Barbra Streisand


I'm Santa Claus.
I’ve been looking at your work for whole my lifetime it seems and found your projects on a bench. I would love to select this option to talk about Japanese comercials.

Thank you for this wonderful email!

  • Robin Gardeur (le Shka)
  • robin.leshka@gmail.com
  • +447 491 618 644
  • Available for Freelance

  • Paris – Amsterdam –  London  – Tokyo
  • 13 fwa
  • 10 awwwards
  • 2 fwa of the month
  • 1 awwwards of the month


I'm an Interactive Art Director & Artist focussed on unique identities and crazy shitimmersive experiences.


51 Sprints, a documentary
and run simulator

Art Direction, Design & Motion at Random Studio

visit the website

51 Sprints, a documentary and run simulator

In collaboration with the Nieuwe Instituut and Yuri Veerman, at Random Studio we created a video essay and interactive online experience. 51 Sprints uses the iconic 100-metre sprint as a starting point to visualise the complex web of narratives that lies behind the Olympic Games, through the individual athletes competing in it. By deconstructing the Games using media representation and data, we reveal the untold stories embedded within.

run the simulator

Taking a step away from traditional documentary formats, only the archive footage was used, coupled with graphic elements to illustrate the complex story told by a voiceover. The result walks the viewer through five key narratives and their historical relevance to the Olympics.

The Equaliser invites people to see the effects of the five narratives on sprint performance, allowing users to interact with the data on their own terms. People can rewrite history by modifying the outcome of an existing 100-metre sprint, or choose to compose a new line-up from any athlete. Working with a data analyst, we parsed the complex information into a working system, which demonstrates the influence that each of these factors has on the individual athlete. By taking away or adding different factors, people begin to see that the athlete stands for more than just a runner in a race.

This project was exhibited at the 2016 Istanbul Biennial, where it was presented into the light of the festival’s theme “Are we human?”. 51 sprints is also part of the research and exhibition program of Het Nieuwe Instituut around the Olympic Games and newly developing bodies.
This project was additionally nominated for the 2016 Nederlands Film Festival in the short documentary category.

A project made with love at Random Studio

Raf Simons X Robert Mapplethorpe

Design & Photo Editing at Random Studio


White Bear

Art Direction

White Bear is a British lifestyle brand, specialed in furniture designed to enhance and balance working spaces.
In the collaboration with Yuriy Starikov, we developed at AllofUs a new Branding Concept and e-commerce launching.

comming very soon



Art Direction, Design & Motion


Step behind the velvet rope and escape inside a world where the bright young things meet up to let their hair down.
Appearing through a dimly lit haze in secret chic venues and inner sanctums of glamorous nightclubs across the globe, they make the night come alive with electric energy and a thrilling sense of after dark cool.

Hogan celebrates Interactive, an iconic model of the brand, with a haute-couture project named Hogan Atelier.
Unique models, precious as gems, hand-crafted using high quality materials and exclusive processes. An original example of custom-made tailoring with extremely high quality and value.
Luminosity and brilliance are the elements that characterise this special collection.
The genuine and sophisticated manufacturing processes are inspired by distant worlds, taking cues from Greek mythology and the elements of the universe. Crystals and pearls, exquisite weaves and embroideries, the seduction of colour and stardust: all this is Hogan Atelier.



Templates & Presentations

All of Us is a London based studio with a multi-disciplinary team of designer, engineers, artists, entrepreneurs and strategists where I've been working as a contractor for 15 months.
Here is a selection of templates, case studies, and presentations for pitches and branding.


Art Direction, Design & Motion



Art Direction

TeYosh is a duo of Serbian Digital-Artists.

In one year of existance, they have been exhibed in a bunch of galleries across Europe, and published in different magazines. TeYosh has been mainly recognised for their artwork "Dictionary of Online Behaviour". Now they are also contacted for their uniques and crazy animated visuals.

I had the honour to meet these crazy fellas, help them in their beggining in the artist's world and worked on the creative direction of their website, assuring that it would reflect their personality on their website. I have been working very closely with them to be sure it would reflect the personality of the creative duo.


Awwwards Conference

Amsterdam 2016 - Conference talk "Make internet great again"



Identity & handcrafts

Velvet Venus is a collaboration with the tarot reader Jessica Rosset, a website where you can find services as Tarot Reading and Astrological Birth Charts, and magical products.

We created a witch shop, with monthly subscription boxes. I developed the creative concept, visual branding, website, promotional videos, and the product concept of our monthly subscription boxes.

The WTCH_Box is a monthly subscription box where we produce some magical products like handmade candles, herbal smudges, teas and others. We also select the best witch and magic products worldwide. The last edition has my sellection of healing products from Siquijor, the Witchcraft Island in Philippines. velvet-venus.com

Photos by Fernanda Beraldo


Nespresso U

Art Direction, Design & Motion


Internal Pad Design


Nike Infinite

Art Direction, Design at Random Studio

For the launch of the next generation Nike Free outsole, with Random Studio, we developed an interactive installation to capture the Auxetic Sole Technology : a structure that spontaneously expands and contracts upon impact. We created a range of hands-on digital and physical tools to enable the Nike teams to interact in a tactile way with the technology.

Reacting to the user’s touch, the interactive, flexible screen of the installation challenges the boundaries between physical and digital while capturing the adjustable character of the new sole. The interactive mesh was developed through a combination of visual programming, interactive sound, backlit projection and depth tracking. A cross platform concept, the installation was translated into three different applications. The projection on digital fabric lived first in London, Berlin, and Madrid during training sessions for Nike product specialists. The same visual treatment was deployed to Kinect-connected retail installations in Nike Town London. Finally, a didactic iPad interface, was spread to 40 product specialists across Europe, in order to train retail teams. All design of software and hardware, UX, and fixture product design (built in close collaboration with Thein & Rios) were developed in-house, in a time frame of only six weeks.

We gave special attention to grant a design quality to the fixtures housing the projector and the flexible fabric.
A project made with love at Random Studio


A digital shopwall
for Tommy Hilfiger

Art Direction, Design & Motion at Random Studio

For the launch of the Tommy x Gigi Hadid capsule collection, at Random Studio we created an interactive digital wall, introducing a novel shopping experience for Tommy Hilfiger.

The multiplicity of screens allows for up to four users to interact with the shop wall separately, browse looks and directly like and buy products from the video. The wall brings digital shopping into the physical space, and engages users with the collection’s narrative through a personal interaction with the face of the campaign.

The wall travelled to Bread & Butter in Berlin, to the Tommy Pier fashion show in New York and to Pitti Uomo in Florence.

The wall displayed 16 life-size collection looks. The products could be viewed by tapping the hot spots on Gigi, making the interaction intimate and unusual.

Users can discover products on the wall and save it to their mobile device, by simply sending a product link to their phone.

Responding to a proximity sensor, the campaign video triggered passers-by to interact with the wall and explore the collection.

A project made with love at Random Studio

V o ID

Art Direction, Design

All art is created from nothing into something.
Our immaginations piece together concepts which we then transform and manipulate mass to fill space. We use the V o ID to house these pices, and we see the emptiness that surrounds them as potential for new ideas.

Launch the experience

The concept behind VOID is all about space, how we transform it and what we can create out of it using either digital or physical technology. It’s our latest attempt at exploring how digital art can be perceived and interacted with on the internet. From the start of this project we decided to make this a desktop experience. We felt that mobile and tablet devices didn’t have the performance capability that would allow us to provide the same experience on all platforms.
We didn’t want to feel restricted by browser or platform limitations.
The website was built using WebGL and Web audio technologies which allowed us to create high fidelity visuals and audio. This was achieved by using popular libraries like; threejs, howlerjs, GSAP and Coffee Collider.

Any great journey begins with a start, middle and an end. We set out the user journey of the experience like that of a digital book.
“ We aimed to represent VoID as a digital Book ”
A BOOK for the story telling, the absence of interface and the way of spending user’s time on the website. The experience is gradual, aiming to drive the user to explore each artwork as if they were a chapter of a story. DIGITAL for the flexibility, the ephemerality of the project and the technologies. As a user, you start with a prologue introducing the concept and visual tone. Then you dive into each artwork leading to the next one.



Art Direction, Design, Sound & some visual code

Journey deeper into the VOID and explore a new dimension of sounds & visuals. Not alone, but with all of humanity. Gathering within The Cube and being united by ears, eyes and soul.

Don’t ask why. Just be.
And float away.

Plunge       Konami-Time

Technical Poetry.
Is it hollow? Is it flat? And why does it even exist? The answer lies within.

Plunge into to our abstract chatrooms and play, explore, express with other humans in these worlds of abstrations. Redefine space and everything you knew, stop everything and take 15 minutes to meditate.


I remember
a digital walk

Art Direction, Design & Motion

Through this website, we aimed to create a metaphor of the Alzheimer's Disease. The website is reached by a process which destroy the informations through time, as a human brain reached by Alzheimer. Every user can now be part of the process against the Disease by sharing his most beautifull stories.

launch the website

A contemplative walk.

To evoke a contemplative walk, we created a universe set into Darkness and Motion. this universe have the form of a gigantic ocean of souvenirs inspirated from Los Angeles from the sky transformed into something organic.

A true technical challenge.

I Remember do not use any 3D modelisation to have the most fluid render possible and display a total of 100.000 particles on the screen. All the effect are created with some GLSL shaders.

Particles are the main graphical part of the website, so we brought a careful consideration about them. A second part of post-processing have been added with an RGB Shift, Tilt Shift, Noise, Color ajustments... We also collaborated with the Xerox reserch center (Grenoble) to automatically tag all the memories from his direct content and link the memories by several main words.

more than 30 000 memories collected

1 500 000€
collected for the reserch
against Alzheimer


My Most Beautiful Nightmare

Art Direction, Design, Code, Sound, Illustrations, Animations, EVERYTHING!

My most beautiful nightmare is a digital project that invites you to rediscover that dream that until today you simply can't forget.

Trough this piece of digital poetry, I want to sensibilise people about the beauty in their deepest nightmare. They are not an escape, they are the communication between our conscious and unconscious. Dreams are an amazing language to learn that sadly doesn’t exist on duolingo. With the help of a psychoanalyst I put names and meanings on my most relevant dreams and linked them to my awaken situation.

My most beautiful nightmare is a website displaying 5 different artworks. Each of those illustrated frames brings the user in a different world with text, sounds illstrations and animations.
This Idea has been developed and powered by my own skills from the illustrations to the developement. I let you discover all the details from the parallax to the font animations.

Explore my subconscious


Art Direction, Design & Motion at Random Studio

The leather-working station shows moments from every step in the creation of a Hermès bag, from leather hide to product. A difficult task was to give people a sense of how the artisan looks at leather, what he or she sees on the skin...
Like a magical lens, the digital pictureframe allows a view of the leather as seen through the eyes of the craftsman. Revealed are the life marks, wrinkles and parts of the leather that are not up to the quality standards of Hermès. Based on this reading and knowledge, the artisan decides how to lay out the pattern, what parts to cut and in which way.

Metal-working for jewellery and watches has an even finer degree of detail. The craftsmen use special magnifying goggles to put the precious pieces together. At Random Studio, we adapted this archetypal piece of equipment for our display: digital binoculars which peer into a museum-grade vitrine, housing the Hermès piece.
Through the goggles, people see the manual fabrication and assembly steps from an artisan’s point of view, at 1-1 scale to make it feel as if you were doing it yourself.
A project made with love at Random Studio



Art Direction

TeYosh is a duo of Serbian Digital-Artists.

In one year of existance, they have been exhibed in a bunch of galleries across Europe, and published in different magazines. TeYosh has been mainly recognised for their artwork "Dictionary of Online Behaviour". Now they are also contacted for their uniques and crazy animated visuals.

I had the honour to meet these crazy fellas, help them in their beggining in the artist's world and worked on the creative direction of their website, assuring that it would reflect their personality on their website. I have been working very closely with them to be sure it would reflect the personality of the creative duo.


Awwwards Conference

Amsterdam 2016 - Conference talk "Make internet great again"