Digital walk, for Werkstatt and CLM BBDO.
Through this website, we wished create a metaphor of the Alzheimer's Disease. The website is reached by a process which destroy the informations through time, as a human brain reached by Alzheimer.
Every user can now be part of the process against the Disease by sharing his most beautifull stories.
a contemplative walk.
To evoke a contemplative walk, we created a universe set into Darkness and Motion. this universe have the form of a gigantic ocean of souvenirs inspirated from Los Angeles from the sky transformed into something organic.
I Remember do not use any 3D modelisation to have the most fluid render possible and display a total of 100.000 particles on the screen. All the effect are created with some GLSL shaders.
Particles are the main graphical part of the website, so we brought a careful consideration about them. A sencond part of post-processing have ben added with an RGB Shift, Tilt Shift, Noise, Color ajustments...
We also collaborated with the Xerox reserch center (Grenoble) to automatically tag all the memories from his direct content and link the memories by several main words.
1 500 000€
collected for the reserch against Alzheimer