Art Direction and design, for Random studio and Neue Institute.
51 Sprints shows that the olympic games are not only a context for gold silver or bronze. They are also a battle for equal oportunities, for equal reresentations or being recognised as part of the human race.
51 Sprints is a website made with love with Random Studio & Yuri Veerman.
The modern olympics is far more than just a sport event. The athlete you see is not just a sprinter : He or she is also an image, a symbol representing a country a people or even a corporation.
The first female sprinter changed the idea that women where only fit to be mother and housewives. The first black athlete ran against the dominant standard of a white human being. Paraolympics athletes changed our idea of what a human body should look like.